American Council of the Blind Awards Apple for Accessibility Innovation

MINNEAPOLIS — The American Council of the Blind (ACB) will present Apple with the Robert S. Bray Award for their continued accessibility innovation on July 4, during ACB’s annual conference at the Hyatt Regency Hotel, Minneapolis, MN. The Bray Award is given to a person or a company that has improved communication technology or devices, or expanded access to such devices for all blind people.

“The American Council of the Blind applauds Apple for its innovative approach to product accessibility, giving people who are blind equal access to mainstream technology,” said Kim Charlson, president of the American Council of the Blind.

ACB will award Apple for the company’s accessibility innovations that open up the world to people with vision loss by giving them access to the same products their sighted friends, family, and colleagues use. Intuitive by design, iPhone, iPad, iPod touch, Mac, Apple Watch and Apple TV come with assistive features built-in, such as VoiceOver, Zoom and Dynamic Type, making them powerful and affordable assistive devices. 
“We put great effort into making our products accessible because we believe technology should serve everyone,” said Sarah Herrlinger, Senior Manager for Global Accessibility Policy and Initiatives Apple. “We build accessibility into the core of our operating systems and continually innovate new ideas and features to create a great experience for all users.” 

During the annual conference and convention, July 1-9, attendees have the opportunity to hear presentations from mainstream and assistive technology companies, network with others who are blind or visually impaired, and attend many informative workshops and seminars. For more information about activities taking place during the 2016 ACB conference and convention, visit

The American Council of the Blind is the largest consumer-based organization of blind and visually impaired individuals advocating for the rights of all blind people. Comprised of more than 70 affiliates across the United States, the organization is dedicated to making it possible for blind and visually impaired people to participate fully in all aspects of society. For more information, visit; phone (202) 467-5081; or visit us on Twitter @acbnational, or Facebook at