ACB Goes Social by Carla Ruschival
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At the midyear meeting in 2012, the ACB board spent one entire day developing a new strategic plan for ACB. Four goal groups were formed, with each being charged with specific tasks to accomplish. I chair the Goal One group, which addresses such issues as the web site, ACB's social media presence, ACB Radio, the Mini Mall, and the ACB member database.
In 2013, the Goal One group began working to establish "teams" to handle ACB's social media presence. Then board member Ray Campbell took the lead in writing a "job description" for these volunteer opportunities, and an interview process ensued. Since ACB already had a Twitter page, that team came first. Lisa Brooks (Ariz.), Jim Denham (Mass.), and Michael Malver (Minn.) joined the team, and board member John McCann became the liaison between the team and the Goal One group.
ACB has not had an official Facebook page, and so Francine Patterson from ACB's Arlington office and I created a page on July 2, 2013, just prior to the opening of the 2013 ACB conference and convention in Columbus, Ohio. We, along with second vice president Marlaina Lieberg, have served as the initial Facebook team. The page has grown rapidly, and the Goal One group has continued recruiting volunteers for a permanent Facebook team.
Now, in 2014, Will Burley (Tex.) is the newest member of the Facebook team. The Goal One group hopes to add at least one more volunteer to the Facebook team.
For more information about the ACB social media presence or the Goal One group, contact Carla Ruschival, at (502) 897-1472 or firstname.lastname@example.org. And thanks for sharing.