[nabs] quick question for my marketing class
carlymih at earthlink.net
Sun Oct 9 05:01:45 EDT 2011
It seems to me that, blind folk do have a way of specifically
accessing certain avenues, which advertisers could manipulate, maybe
even exploit. In my relatively brief experience, it does seem the
smell of food is one. Seems as effective, as some bill board.
If there is a cent that tantalizes, or a particular sound that
tantalizes, and stimulates for example, I myself have been known to
be intrigued and tantalized by the sound of bangles, and anklets that
jingle. To this day, I wear such interessting, ornamentation.
Hope this is helpful.
Let us know what you come up with.
Carabout my marketing class. I have an alternate extra credit
assignment, and I wanted to see if anyone had any feedback on it.
It's fairly simple, and I definitely have ideas, but I figured I'd
see if anyone had anything to add.
>I'll paste the exact message from the professor below so that you
>can see what it entails.
>If anyone wouldn't mind shooting me a few ideas, I'd really appreciate it.
>Thanks so much!!
>I am offering an extra credit assignment for our consumer behavior
>class. The extra credit is broken into 3 parts and distributed over
>3 weeks. All 3 exercises require students to evaluate photographs of
>people. I would like to offer you an alternative assignment. This
>assignment is worth the same amount of points - 1% extra credit and
>would take the same amount of time to complete.
>Here is the extra credit assignment:
>In class we talked about the perception process and how marketers
>manipulate sensory stimuli to create marketing messages. This model
>work well when dealing with a group of consumers who have full use
>of all 5 senses. But what happens when a consumer does not? For
>instance, when marketing to a non-seeing person visual aspects such
>as color are ineffective. Imagine you were hired by a company to
>offer them advice on how to market to the blind community. The sense
>of sight is not an area that they can manipulate therefore what
>should they do or focus on instead? What senses are particularly
>important to this community and how can they be utilized to
>effectively market a product. In your answer please use examples to
>help explain your recommendations.
>The deliverable from this exercise is a typed answer approximately
>600 words in length. The due date is October 11th.
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