[nabs] quick question for my marketing class

[Yvonne]

Waiting until the last minute? I just saw this and it looks like it was due
today, but here is my two cents. It drives me crazy when I see a commercial
that the product sounds good but I have no clue where to buy it, what store
are they talking about? The use of descriptive words does not take up much
time, but could drive up sales. If I would know how I would love to go to
advertising agencies and tell them to think about people that are different,
that can't see or can't hear, our dollars are just as good as someone
else's.

 

From: nabs-bounces at acb.org [mailto:nabs-bounces at acb.org] On Behalf Of
Rosemary
Sent: Saturday, October 08, 2011 10:09 PM
To: 'Discussion list for NABS, National Alliance of Blind Students.'
Subject: [nabs] quick question for my marketing class

 

Hey Everyone.

I hope all is well.

I just wanted to send a quick message about my marketing class. I have an
alternate extra credit assignment, and I wanted to see if anyone had any
feedback on it. It's fairly simple, and I definitely have ideas, but I
figured I'd see if anyone had anything to add.

I'll paste the exact message from the professor below so that you can see
what it entails.

If anyone wouldn't mind shooting me a few ideas, I'd really appreciate it.

Thanks so much!!

Best,

Rose

 

 

 

Rose.

I am offering an extra credit assignment for our consumer behavior class.
The extra credit is broken into 3 parts and distributed over 3 weeks. All 3
exercises require students to evaluate photographs of people. I would like
to offer you an alternative assignment. This assignment is worth the same
amount of points - 1% extra credit and would take the same amount of time to
complete. 

Here is the extra credit assignment:
In class we talked about the perception process and how marketers manipulate
sensory stimuli to create marketing messages. This model work well when
dealing with a group of consumers who have full use of all 5 senses. But
what happens when a consumer does not? For instance, when marketing to a
non-seeing person visual aspects such as color are ineffective. Imagine you
were hired by a company to offer them advice on how to market to the blind
community. The sense of sight is not an area that they can manipulate
therefore what should they do or focus on instead? What senses are
particularly important to this community and how can they be utilized to
effectively market a product. In your answer please use examples to help
explain your recommendations.


The deliverable from this exercise is a typed answer approximately 600 words
in length. The due date is October 11th.

 

 

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