by Tom Tobin
In 2014, ACB successfully implemented an Annual Giving Society program – a proven development strategy to move donors up the giving pyramid in a focused and donor-centric manner. In January 2015, 193 individuals, households or affiliates had participated in the Annual Giving Society program with gifts totaling $201,896.
So, with a successfully completed first year of Annual Giving Societies, ACB’s board of directors approved the Cumulative Giving Society rationale, which will complement the annual giving program. This will continue to encourage ACB stakeholders to increase their philanthropy over time, moving them up the giving pyramid and, perhaps, culminating in a planned gift of some kind.
The Patrons’ Society for cumulative gifts totaling $100,000 or more was established in 2008 and includes bequests. Four additional Cumulative Giving Societies have been implemented, set at levels that are achievable and are structured in the same manner as the Annual Giving Societies.
- 1961 Founders Society for cumulative gifts totaling $7,500-$19,999
- Visionaries Society for cumulative gifts totaling $20,000-$49,999
- Independents Society for cumulative gifts totaling $50,000-$74,999
- Benefactors Society for cumulative gifts totaling $75,000-$99,999
As these are Cumulative Giving Societies, a donor’s annual giving would accrue year to year, driven by the Annual Giving Societies. Individuals, households and affiliates would be eligible for membership.
What Counts toward Membership?
Since the Cumulative Giving Societies would be driven by the Annual Giving Societies, the same criteria would apply.
If you need more information, or have questions about this new strategy, contact Tom Tobin, director of development, at firstname.lastname@example.org, or call the Minnesota office at 1-800-866-3242.