by Andrea Amorosi
Source: https://memberclicks.com/blog/new-member-orientation/
In the ever-evolving landscape of membership-based organizations, one constant remains — the importance of new members. These fresh faces carry with them not just numbers, but new ideas, enthusiasm, and the potential for future leadership.
However, attracting these individuals is only the first step. How you integrate them into your established community can significantly impact their long-term commitment and involvement. Enter the new member orientation, a critical moment in setting the tone for a lasting relationship.
So, what is a new member orientation? At its core, new member orientation is an introductory session or series of sessions designed to familiarize newcomers with the ins and outs of an organization. It provides a comprehensive overview of the association’s values, mission, objectives, and opportunities available. By effectively orienting new members, you not only set the stage for immediate engagement but also lay the groundwork for sustained involvement. It ensures that members not only understand but also maximize the numerous benefits associated with their membership, leading them to stay actively involved for years to come.
Why is new member orientation important?
Consider the moment you last entered an unfamiliar setting, whether it was a new social group, a job, or a different neighborhood. Your initial impressions and interactions shape your understanding of that place’s culture, its offerings, and the advantages of being a part of it. Similarly, for associations, these initial experiences are invaluable. A well-structured orientation can fulill several objectives:
Positive First Impressions: A new member’s initial experience with your organization can strongly influence their overall perception, commitment, and level of involvement. Creating a positive, informative, and welcoming experience from the outset isn’t just a good-to-have; it’s a necessity.
Setting Expectations: It’s important that new members understand the organization’s mission, vision, and objectives early on. This foundational knowledge allows them to align their personal and professional goals with that of the association.
Building Connections: Orientations can serve as a platform for new members to connect with peers, mentors, and organizational leaders. These early relationships often serve as a catalyst for prolonged engagement.
Showcasing Opportunities: Members join associations for various reasons — networking, professional development, advocacy, etc. An orientation highlights the myriad opportunities available, ensuring members can make the most of their membership right from the start.
As you learn about the importance of new member orientations, it’s essential to look beyond mere induction processes or welcome kits. It’s about laying a foundation for a lasting relationship, one that ensures both the member and the organization thrive together.
Follow up with new members after orientation:
Orientation might have ended, but your engagement with new members shouldn’t.
Continuous Engagement: It’s essential to check in periodically with new members post-orientation. This not only reiterates the organization’s commitment to them but also ensures they are well-acclimated and integrated into the community.
Feedback and Support: Use these follow-up sessions as an opportunity to gather feedback, address concerns, and offer resources or support. A member who feels heard and supported is more likely to remain engaged and active.
Retaining your new members
Orientation is a significant first step, but the journey of member engagement extends beyond new member orientation. At the heart of successful member retention is consistent, meaningful engagement. It’s about understanding each member’s unique goals, needs, and aspirations and offering tailored opportunities to meet those.
But remember, communication is key. Personalized, regular communication shows members that they’re valued and keeps them informed about upcoming opportunities, events, and changes. Your members are the heart and soul of your organization. Invest in them, engage with them, and watch your community thrive.